Author & Photographer
Author · Photographer · Leadership Expert
Practical books on leadership, workplace culture, and photography, written for people who want real results, not theory. Learn photography, build a business, and fix broken workplace culture.
Discover practical leadership strategies, photography techniques, and real-world business insights from over 30 years of experience in IT, management, and professional photography.
Peter Farrar
About
The story
behind
the leadership and photography books
Leadership expert, author, and photographer with over 30 years of experience in IT, management, and professional photography.
IT Career · 30 plus Years
Senior Network Engineer → IT Leader → IT Manager, US Senate to UK Defence Sector
Worked Alongside
Joe Biden · Hillary Clinton · Senator Ted Kennedy
Photography · Life Long
Weddings and Portrait, Street, & Commercial Work
Published Works
2 books · Plus 2 more planned for 2026
My work as a leadership practitioner, author, and photographer is grounded in two principles: a desire to understanding complex systems in depth, and a responsibility to explain them in a way that is practical and usable.
These books bring together real-world leadership experience, workplace culture insight, and structured photography knowledge to help people achieve measurable, repeatable results.
I began my career in technology at an early age, launching a computer sales business in my early twenties in the UK before spending 18 years in IT across the United States. During that time, I progressed to Senior Network Engineer at the US Senate and later into IT leadership and management roles. I had the opportunity to work alongside high-profile figures including Joe Biden, Hillary Clinton, and Senator Ted Kennedy, and within a demanding, high-stakes environments. Returning to the UK, I continued in senior roles across organisations including global finance and defence, gaining first-hand insight into what drives performance, and what causes it to fail.
Those experiences provided a clear view of how leadership and culture operate under pressure. More importantly, they revealed what it actually takes to correct failure at scale. That understanding forms the foundation of Leadership: The Culture Fix.
Photography developed alongside my technical career as a creative counterbalance. From early experience at the Wyvern Theatre in Swindon, teaching and helping others. when I got to the USA I started teaching and running a wedding and portrait photography business in the United States, I built both practical and commercial expertise. I trained around 300 photographers in Charlotte, North Carolina, delivering structured teaching on lighting, posing, and editing workflows.
The wedding and portrait business began modestly, with early bookings priced at around $300 to $600 per 10 hour weddings. Through focused marketing, strong client experience, and disciplined business development, I scaled the business to consistently achieve $3,600 to $4,600 per wedding, alongside portrait sessions priced at $600 for a two-hour shoot.
Throughout that journey, one issue became clear: there was no single, practical resource that brought all aspects of photography together in a coherent way. Learning required multiple books, fragmented courses, and inconsistent advice.
The Complete Photography Field Guide was created to solve that problem, a single, structured resource designed to take someone from fundamentals to professional-level understanding without the need to piece information together from multiple sources.
This journey is the foundation behind both books, and the driving force behind the ones to come.
Published Works
The books
Photography · Business · Technique
The Complete Photography Field Guide
538 pages covering everything from camera fundamentals to building a photography business. The only guide that covers technique, workflow, business, and UK & US photography law in one book.
Leadership · Management · Culture
Leadership – The Culture Fix
The practical playbook for managing managers, fixing workplace culture, and building accountable teams. Real frameworks, real scenarios, no theory, no fluff.
Coming 2026
Two more books are currently in development. Follow the blog for updates on photography, leadership, and the journey behind both.
Stay connected
Photography insights, leadership thinking, and updates on new books, delivered through the blog.
